Our Story
Strata Intel is a performance intelligence platform designed to help organizations measure, understand, and optimize the hidden variable driving every outcome—stress.
The Founder
Strata Intel was founded by Dr. Jon Ashton, a clinical psychologist whose work has focused on understanding how stress affects people—and how that impact shows up in teams.
Since 1995, Dr. Ashton has gathered data from thousands of hours of clinical work, identifying patterns in human behavior that often go unnoticed in traditional workplace tools.
The Partnership
When Dr. Ashton shared this idea with longtime friend and former Pennant Group CEO Daniel Walker, the two recognized a powerful connection between clinical insight and executive leadership.
Together, they launched Strata Intel to bring this vision to life—giving leaders a simple, effective way to understand the internal dynamics of their teams and act before problems escalate.
Our Mission
The goal isn't to diagnose individuals—it's to help teams grow stronger together and ultimately unlock their full potential.
By transforming how leaders view and manage well-being across their teams, Strata Intel enables organizations to achieve sustainable high performance through clarity, data, and actionable insight.
What We Do
At Strata Intel, we measure the relationship between Strain and Resilience within individuals and organizations. Clinically backed assessments identify risks, strengths, and recovery factors, helping individuals perform at their best and enabling leaders to replicate strengths, examine weaknesses, and sustain best practices. Individuals who take the assessment receive personalized insight on five researched domains that most influence their performance.
Meaningful Work
Aligning roles and responsibilities.
Spirituality (Clinical)
Finding purpose and meaning.
Relationships
Connection that drives performance.
Hobbies & Interests
Encouraging rejuvenation through personal passion.
Physical Health
Supporting energy, recovery, and resilience.
How It Works
A continuous feedback loop that strengthens both individual and organizational performance
For Leaders
Teams complete the Stress-Resilience Assessment, a clinically informed tool that reveals where unsustainable strain is accumulating. Leaders receive a clear, data-backed SI Value that shows their team's capacity to perform in real time—along with guided interpretation and targeted action steps.
For Employees
Employees engage through monthly, domain-specific pulse assessments and personalized feedback designed to promote self-reflection and growth. Together, these insights form a continuous feedback loop that strengthens both individual and organizational performance.
Our Team

Dr. Jon E. Ashton
Founder / Co-CEO

Daniel Walker
Co-CEO

Trent Whiting
CSO

Tyler Crowther
CTO

Mason Brockbank
Director of Operations

Stephanie Rovetti
Director of Education
Ready to transform your team?
See how Strata Intel can help you understand your team's dynamics, prevent burnout, and build a stronger organization.